Photos don’t tell the whole story.
Show how the product works and where it fits in someone’s life. Give people a reason to take a closer look.
MARKETING FOR PRODUCTS & E-COMMERCE
YOU MADE A GREAT PRODUCT.LET’S SHOW WHY IT MATTERS.
People need to see what your product does and why they would want it. We help with photos, videos, ads, and web pages that make the value clear. Then we build a simple path toward a sale.
30 minutes to talk about your products, buyers, costs, and goals.
Built around your businessPhysical productsOnline storesConsumer brandsRetail & subscriptions
A CLICK IS JUST THE START
Help shoppers see why your product is worth it.
A good product can get lost in a busy feed. People may click, then leave with questions. We look at the ad and the page together. The goal is to help people understand the product and feel ready to buy.
Shoppers leave without buying.
Clear photos and answers can help. Show what they get, how it works, and what they need to know before they order.
More orders must make sense.
Ad costs matter. So do your product costs and profit. We talk about those numbers as we plan and review the work.
HOW WE HELP
A clear plan. A team to do the work.
We bring your ads, content, and pages together to help people take the next step.
Photos and videos that show the value
We make product photos, demos, and short videos. Show the details, how to use it, and the people behind the brand. Use the content in ads, web pages, and social posts.
Ads that reach likely buyers
We help choose where your product should appear. That may be Google, Facebook, Instagram, TikTok, or YouTube. We test different messages and images to learn what gets a useful response.
Pages that make buying easier
We help the page match the ad. Explain the offer, show the product, and answer key questions. Make it clear how to place an order, even on a phone.
Follow-up and a clear look at the numbers
We can help you reach interested shoppers again. We also review sales we can track and what it costs to get them. Your profit, order size, and goals help guide the next step.
Google · Facebook & Instagram · TikTok · YouTube
We choose the right places to run ads based on your buyers and budget.
FROM FIRST LOOK TO PLACING AN ORDER
Answer the next question. Make the next step clear.
A funnel is the path from an ad to a next step. For your product, it connects the reason to look with the reason to buy.
Show it in use
Lead with a helpful demo or a detail the right buyer will care about.
Explain what makes it worth buying
Send people to a page that shows the product, the offer, and real proof.
Make the order easy
Put key details where people can find them. Give them a clear way to choose and buy.
Learn and keep in touch
Review the sales you can track. Reach back out to shoppers when it makes sense.
Start with a clear reason to use it. Show a demo that helps people see why they would want it.
Show how the products fit together. Explain what is in the set and why someone would choose it.
Bring the photos, ads, page, and follow-up together around the launch date and what is in stock.
PAST WORK FOR A BUSINESS
Help the right people find the offer.
Our past work through Upstate Digital Marketing includes Google and social ads for Jeff Martin Auctioneers. The goal was to reach buyers and sellers. This video shares that business marketing work.
Past work for an auction business. This does not show online-store sales results.
Watch the original on YouTube ↗
PRODUCT PHOTOS + VIDEO
Show more than the box it comes in.
We can come to your business to film and take photos. We help show the product in use, the details people care about, and the story behind it. We plan the shoot and edit the content for your marketing.
- The product in use in a real setting
- Close-ups of key parts, size, and packaging
- The owner sharing why the product was made
- Short answers to common buyer questions
We agree on the products, place, time, and scope. We can also work with good photos and video you have.
Grow with purpose.
Stay true to your values.
You want to grow and stay true to your faith. We help Christian business owners with honest ads and a clear plan. We care about your goals, your team, and how you spend your money.
BEFORE WE TALK
Your questions.
A clear next step.
You don’t need a full plan before we meet. Tell us what you sell, who you want to reach, and where you feel stuck.
Can you work with the online store we have?
We can look at your store and plan the ads, content, and web pages around it. We’ll check what tools it uses and what can be tracked. We agree on any needed changes before we start.
Can you make product photos and videos?
Yes. We can plan a shoot at your location. We’ll talk about what to show, how to use the product, and what your ads need. Then we agree on the time and scope.
Do we have to run ads for every product?
No. It often helps to start with one clear offer. We’ll talk about what people want, what is in stock, and the profit left after costs. That helps us choose where to start.
What do you look at beyond clicks?
We look at the sales we can track, the size of each order, and the cost to gain a buyer. We also ask about product costs and repeat orders. More clicks alone don’t tell the whole story.
What happens on the discovery call?
We’ll spend 30 minutes talking about your business and goals. We’ll look at your ads and pages, then share where we could help. We’ll explain the work and costs before you choose to move forward. Ad spend and our fees are separate.
LET’S TALK ABOUT YOUR PRODUCT
What do you want more people to buy?
Show Kelby what you sell and who buys it. Tell us where shoppers seem to get stuck. We’ll talk about photos, videos, ads, and pages that could help.
30 minutes · Online · With Kelby McNab
Here’s what we’ll talk through.
- Your best products, buyers, costs, and price.
- Where shoppers stop before they place an order.
- The photos, videos, ads, and pages worth trying first.