There’s a lot you could say.
We help you choose a clear message. Tell people who it is for, how it helps, and what they get.
MARKETING FOR EDUCATION & EXPERTISE
YOU HAVE SOMETHING TO TEACH.LET’S HELP PEOPLE FIND IT.
You know how to help people learn and grow. We help the right people find your course, coaching, book, or program. We use ads, useful content, and clear web pages to help them take the next step.
30 minutes to talk about what you teach, who it helps, and how you sell it.
Built around your businessCourses & online learningCoaches & consultantsAuthors & booksUniversities & programs
GOOD IDEAS NEED A CLEAR NEXT STEP
Help people move from “That’s helpful” to “I’m ready.”
You put a lot of work into what you teach. But getting people to buy can feel like a whole new job. We help you explain the value, reach the right people, and make it clear what to do next.
People watch but don’t buy.
Give them a useful next step. A sample lesson or chapter can help them see if your offer fits.
You can’t film every day.
We can use content you have or plan a shoot with you. Then we turn it into short videos, ads, and posts.
HOW WE HELP
A clear plan. A team to do the work.
We bring your ads, content, and pages together to help people take the next step.
A clear message for your offer
Help people see what they can learn and why it matters. We explain who the course, book, or program is for, what it includes, and how to start.
Content that shows what you know
We turn your ideas and lessons into short videos and graphics. We can use these in ads and social posts. Your teaching gives people a chance to get to know you.
A free sample with a next step
We can help make a sample lesson, chapter, quiz, or workbook. A simple web page lets people ask for it. Then we guide them to the paid offer or a call with your team.
Ads and follow-up that work together
We help new people find your offer through ads. We can also build email follow-up for those who sign up. It answers questions and helps them decide if they want to buy or join.
Google · Facebook & Instagram · TikTok · YouTube
We choose the right places to run ads based on your buyers and budget.
FROM A USEFUL LESSON TO THE PAID OFFER
Let people try a little before they choose.
A funnel is the path from an ad to a next step. For your offer, it may start with a free sample and lead to a book sale, course signup, or call.
Share a useful idea
Use a short video or ad to answer a question your audience has.
Offer a free sample
Give them a lesson, chapter, quiz, or workbook that fits the paid offer.
Keep in touch
Ask for their email and permission to follow up. Share more help and answer key questions.
Make it easy to say yes
Guide them to buy, join the course, apply to the program, or book a call.
Give people a sample lesson. Then show them what the full course includes and how to join.
Share a useful guide or quiz. Help people see your approach before they book a call.
Share a short lesson or a sample chapter. Help readers see what they can learn from your book.
REAL ADS. REAL CLIENT WORK.
A team that knows how the pieces fit.
Through Upstate Digital Marketing, we helped businesses with ads, videos, leads, and web pages. We bring that work to the plan we build for you.
$835,418In total ad spend shown in a past client account.
This is past business ad spend, not sales. It does not show course results or dates.
YOU TEACH. WE MAKE THE CONTENT.
Share what you know. We’ll help with the rest.
We can plan a shoot around your best ideas and the questions people ask. You don’t have to write a script for every video. We help with the plan, guide the shoot, and edit the content for your ads and pages.
- Short lessons that answer one clear question
- Your story and why you made the offer
- Answers about who it is for and how it works
- Photos and video of your book, course, or teaching
We plan the place, time, and scope with you. We can also use lessons, photos, and videos you already have.
Grow with purpose.
Stay true to your values.
You want to grow and stay true to your faith. We help Christian business owners with honest ads and a clear plan. We care about your goals, your team, and how you spend your money.
BEFORE WE TALK
Your questions.
A clear next step.
You don’t need a full plan before we meet. Tell us what you sell, who you want to reach, and where you feel stuck.
Can you help with a course, book, or coaching offer?
Yes. We can help with those and with schools and learning programs. Some people can buy right away. Others need to apply or talk to your team. We build the path around that choice.
Do I need a big audience first?
No. We can talk about ads to reach new people. You still need a clear offer, useful content, and a budget to test what works. We’ll look at where you are now and what makes sense next.
Can you help us make a free sample?
Yes. We can help plan a quiz, workbook, lesson, or chapter and make the page that offers it. We’ll agree on what we will make and how the follow-up will work.
Will I have to keep making new videos?
You don’t need to film every day. We can start with content you have or one planned shoot. We edit it into useful pieces. If more is needed, we’ll keep the next steps clear and doable.
What happens on the discovery call?
We’ll spend 30 minutes talking about your business and goals. We’ll look at your ads and pages, then share where we could help. We’ll explain the work and costs before you choose to move forward. Ad spend and our fees are separate.
HELP MORE PEOPLE FIND WHAT YOU TEACH
Let’s build the next step for your offer.
Tell Kelby about your course, coaching, book, or program. We’ll talk about who it helps and how ads, content, and a clear page can help people choose it.
30 minutes · Online · With Kelby McNab
Here’s what we’ll talk through.
- What you teach, who it helps, and what you sell.
- How people find you and decide to buy.
- A clear path to a course, book, or call.