The slow weeks are hard.
You still have a team to pay and a business to run. Ads give people another way to find you when they need help.
LEAD GENERATION FOR SERVICE BUSINESSES
MORE LEADS.MORE BOOKED APPOINTMENTS.
You run the business. We build ads and web pages to help bring in leads, phone calls, and booked appointments. We help people find you, share what they need, and take the next step with your team.
30 minutes to talk about the jobs you want and the people you serve.
Built around your businessHome servicesRoofing & plumbingFinancial servicesProfessional services
YOU NEED MORE THAN A LIST OF NAMES
Get leads that fit the work you do.
Some weeks, the phone is too quiet. Other weeks, you hear from people you can’t help. A lead is someone who shows interest. It is not a booked job yet. We help you reach the right people and build a clear path to the first call.
The wrong leads waste time.
We make your services and service area clear. That helps people see if your business fits their needs.
Good leads need a quick reply.
A missed call or lost form can mean missed work. We help connect new leads to your team so they can follow up.
HOW WE HELP
A clear plan. A team to do the work.
We bring your ads, content, and pages together to help people take the next step.
Ads that bring in leads
We use Google Ads to reach people who search for the work you do. Facebook and Instagram ads can reach more people nearby. We choose where to start based on your goals, service area, and budget.
A web page built to get calls
We build a page for the service in the ad. It shows what you do, where you work, and why people can trust you. They can call or leave their name and phone number.
Photos and videos that build trust
Show your team, your work, and how you help. We plan and make content for your ads, web page, and social posts. Real people and real work help a lead feel more at ease.
Follow-up that leads to the next step
We can link the form to alerts, booking, and follow-up. Your team can then call the lead and set a time to talk or visit. We use your feedback to learn which leads fit best.
Google · Facebook & Instagram · TikTok · YouTube
We choose the right places to run ads based on your buyers and budget.
HOW WE HELP YOU GET LEADS
From the first ad to a booked appointment.
A funnel is the path a person takes from an ad to the next step. For your business, that means a clear way to call, ask for a quote, or book a time.
Show the right ad
Reach people in your service area. Tell them what you do and give them a reason to learn more.
Send them to a lead page
Show the service, real work, and answers to key questions. Make it easy to call or fill out a short form.
Get a name and phone number
Ask for the details your team needs. Send the new lead to the right person so they can reply.
Follow up and book a time
Your team talks with the lead, checks the fit, and sets a time. We review what turns into calls, appointments, and jobs.
Show a roof project. Send people to a page where they can ask for an inspection or a quote.
Reach people who need a plumber nearby. Give them a clear way to call or request a service visit.
Explain who you help and what you do. Help people book a first call to talk about their needs.
REAL LEADS. PAST CLIENT WORK.
See what a lead campaign can do.
210 leads$4.60 per lead on average
Facebook ads brought in these leads for a past beauty client. This work was done through Upstate Digital Marketing.
These were leads, not booked jobs. Lead costs can change based on your offer, area, and ads. The screenshot does not show dates.
See a past client video: Martin Veterinarian ↗
Watch The Pier case study on YouTube ↗
LEAD GENERATION CASE STUDY · THE PIER, CLEMSON
Reach the people who need what you offer.
For The Pier, that meant students looking for a home near Clemson University. Our past work through Upstate Digital Marketing used Instagram lead ads to reach them.
Watch the case study to see how the campaign helped The Pier connect with people who wanted to learn more.
- The people: Students looking for a place to live.
- The offer: Housing near Clemson University.
- The goal: Bring new leads to the team.
WE COME TO YOU FOR VIDEO + PHOTOS
Let people meet your team before they call.
We can film at your business or a job site you choose. You show us what you do. We plan the shots, ask the questions, and edit the work. You don’t have to become a video expert.
- Your owner sharing what a new customer can expect
- Your team at work and the steps you take
- Project photos and before-and-after views when they fit
- Short answers about price, timing, and your services
We plan the place, time, and scope with you. We can also use good photos and videos you already have.
Grow with purpose.
Stay true to your values.
You want to grow and stay true to your faith. We help Christian business owners with honest ads and a clear plan. We care about your goals, your team, and how you spend your money.
BEFORE WE TALK
Your questions.
A clear next step.
You don’t need a full plan before we meet. Tell us what you sell, who you want to reach, and where you feel stuck.
Can you help us get more leads and phone calls?
Yes. We build ads and lead pages to help people find you and get in touch. We can also help with follow-up. We start with the work you want, the areas you serve, and what your team can take on.
What happens after someone fills out the form?
We can send their details to your team and connect the next steps. Your team can call them, learn what they need, and book a time. We agree on who will reply and how follow-up should work.
Will every lead become a customer?
No. A lead has shown interest, but may not be a good fit or ready to buy. We ask your team which leads turn into calls, appointments, and jobs. That helps us improve the ads and page.
Do we need a new website?
Not always. A lead page can work beside the site you have. We’ll look at what is there and find a useful place to start.
What happens on the discovery call?
We’ll spend 30 minutes talking about your business and goals. We’ll look at your ads and pages, then share where we could help. We’ll explain the work and costs before you choose to move forward. Ad spend and our fees are separate.
LET’S TALK ABOUT YOUR NEXT LEADS
What work do you want more of?
Tell Kelby what you do, where you work, and who you want to reach. We’ll talk about a plan to help bring in more leads, phone calls, and booked appointments.
30 minutes · Online · With Kelby McNab
Here’s what we’ll talk through.
- Your services, the areas you serve, and the jobs you want.
- How new leads reach you and where they get lost.
- How ads, a lead page, and quick follow-up can help.