A Creative Church Marketing case study · Oak Ridge, North Carolina
Church marketingCase studyAwaken Church
A pastor’s story. A church reaching new milestones. Hear Pastor Jim Scott describe the attendance, baptisms and first-time visitors he has seen at Awaken Church—then explore the website, content and advertising behind CCM’s work with the church.
Website, content, social channels and advertising.
Visit the church’s website ↗
One-minute testimonial · 2025
Church milestones and campaign responses.
In his 2025 testimonial, Pastor Jim recalls averaging roughly 90 people a year earlier. By May, Awaken had reached 200 in attendance five times, ahead of the September goal he had set.
Attendance and baptisms are Pastor Jim’s reported church outcomes. The ad’s form leads are measured separately in Meta Ads Manager.
“They have helped us tremendously in growing our church.”
Pastor Jim Scott, Awaken Church · 2025 testimonial
Pastor Jim also describes first-time visitors who said they had seen information about Awaken Church on social media.
A full-service partnership.
A website to explore, content to share and invitations that give people a clear next step.
Awaken Church began onboarding with CCM on September 4, 2024. Its new website went live on November 21, 2024, bringing the church’s welcome and next steps into a new online home.
The work extends across the website, content, social channels and advertising. Pastor Jim’s testimony brings the church’s experience into the story; the campaign reports below show the responses recorded by the advertising platforms.
A later snapshot from Awaken’s church-submitted 2025 annual report, published by NC Baptists in ChurchPOP ↗.
“we have hit 200 five times this year”
Pastor Jim Scott, Awaken Church · 2025 testimonial
A place to get to know Awaken.
CCM built Awaken Church’s new website, which went live on November 21, 2024. Explore the current site below.
Look around before visiting
A church-tour video on the Plan Your Visit page gives a first-time guest a way to explore before arriving.
Get to know the people
The build expanded the church’s story, leadership information and pastor biography.
Keep exploring the message
A media page connects the website with the church’s messages, alongside its existing Subsplash media library.
A welcome across the channels people use.
The church’s message has more than one starting point. These channel snapshots show where people can begin exploring Awaken online.
Facebook gives people a place to encounter the church’s message and share it with others.
The selected examples below show both an event invitation and a short Reel reaching people organically.
YouTube
Visitors can watch and get to know more of Awaken’s message before taking a next step.
Current channel screenshots captured November 6, 2026.
Content people watched and responded to.
Selected posts and their reported results show how Awaken’s message reached people across its social channels.
A message about grace
Facebook’s native insights report 98 engagements, including five shares. 97.8% of views came from non-followers.
An Easter invitation
An Easter graphic reached 9,520 accounts, with nine engagements reported on the post.
How can I act normal?
A curated, relatable Reel published on Awaken’s channel reached 1,157 accounts organically and recorded 181 engagements, including 39 shares.
Selected lifetime content results · Facebook post insights and Instagram analytics checked November 6, 2026.
A video invitation. 164 form leads.
The team introduced a new invitation video in January 2025. The New PYV – Youth Pastor ad recorded 164 form leads at $12.20 each.
New PYV – Youth Pastor
Video-ad results · Meta Maximum: October 6, 2023–November 6, 2026. Form leads are responses to an ad, not confirmed church attendance.
More opportunities to discover the church.
Awaken’s Google Ad Grant was approved and went live on September 11, 2025. Its historical All time report shows 868 clicks and 8,605 impressions from $11,885.92 in grant advertising.
The monthly allowance is available advertising credit. The $11,885.92 figure is the advertising cost reported in the grant account’s All time view.
The advertising evidence.
The three video ads recorded 168 form leads from $2,090.60 in media spend—a blended cost of $12.44 per form lead. A separate photo ad recorded four Meta leads, reported separately below.
| Video ad | Form leads | Cost per lead | Ad spend |
|---|---|---|---|
| New PYV – Youth Pastor | 164 | $12.20 | $2,000.69 |
| Tour Vid | 3 | $19.97 | $59.90 |
| PYV Vid | 1 | $30.01 | $30.01 |
| Form-lead total / blended cost | 168 | $12.44 | $2,090.60 |
Sources and reporting scope
Pastor Jim’s testimonial: Pastor Jim Scott’s 2025 video supplies the attendance and baptism statements. At 0:00–0:15, he contrasts an earlier average of roughly 90 with reaching 200 on five occasions by May, ahead of a September goal. This is an attendance milestone, not a later average of 200. He reports 22 baptisms at approximately 0:25; no timeframe is assigned here. His church outcomes and social-discovery observations are testimony, separate from platform conversion measurements.
Annual church report: Awaken’s 2025 ChurchPOP record reports weekly worship attendance of 212 and 39 baptisms. The report is church-submitted and separate from the earlier testimonial. The attendance field permits a last-Sunday figure when a weekly average is unavailable, so it is labeled reported attendance here. The annual baptism total is not added to the testimonial’s 22.
Meta advertising: Meta Ads Manager was set to Maximum, October 6, 2023–November 6, 2026, with results shown at the Ads level. The three video ads sum to 168 Leads (Form) and $2,090.60 in media spend; spend divided by form leads gives $12.44, rounded. The photo ad’s 4 Meta leads and $167.25 are a distinct result type and are excluded from that form-lead total. The two earlier video ads in the results table have small samples of three and one form leads. Media spend excludes CCM’s fees; ad responses are separate from confirmed visits.
Google Ad Grant: The account’s All time view, July 1, 2023–November 6, 2026, reports 868 clicks, 8,605 impressions and $11,885.92 in cost. PMAX | PYV accounts for 822 clicks and $11,468.43; [CCM] Oak Ridge Churches accounts for 46 clicks and $417.49. The reporting window is not the grant activation period. The grant was approved and went live September 11, 2025; the account was paused for verification at capture. The monthly allowance is in-kind advertising credit, and reported cost is grant advertising used.
Social content: The selected Facebook graphic’s native lifetime insights, checked November 6, 2026, show 6,022 views, 3,881 viewers, 98 engagements, five shares and 97.8% of views from non-followers. Instagram uses Agorapulse’s lifetime post counters checked the same day: the Easter graphic reports organic reach of 9,520 and nine engagements; the Reel reports organic reach of 1,157, 181 engagements and 39 shares. Instagram’s paid counters are zero for these examples. Publication dates identify the posts rather than measurement windows. Views, viewers, reach and engagement are distinct platform measures.
Website and service scope: Onboarding began September 4, 2024, and the CCM-built website went live November 21, 2024. This case study covers the website, content, social channels and advertising. Current screenshots and their capture dates are identified alongside the images.
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