A Creative Church Marketing case study · Frederick, Maryland
Church marketingCase studyHope City
A church plant. A local school. An invitation reaching Frederick. See how an ads-only partnership helped Hope City put its welcome in front of local people—and generated 631 form leads across six reported campaigns.
Plan Your Visit, church-launch and event advertising.
Visit Hope City’s website ↗
Hope City’s
story.
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An invitation people responded to.
From the launch invitation to ongoing Plan Your Visit ads and special Sundays, these campaigns gave people a clear way to raise their hand.
Meta Ads Manager · Campaigns shown in the November 5, 2026 snapshot.
Form leads are responses to ads; attendance is measured separately.
A new church. A community to reach.
Hope City Church gathers in a local school in Frederick, Maryland. As a church plant, it needed people nearby to discover the church and feel comfortable taking a first step.
Over a year of working together, CCM’s role has focused on advertising: inviting the community to the launch, helping people plan a visit, and promoting meaningful moments such as Easter and the church’s first birthday.
The campaign work paired a personal invitation with a clear response. The church’s own people, welcome and ministry gave that invitation its meaning.
Let people meet the welcome.
The video invitation puts a face to the church before someone arrives. Local language, a specific Sunday and a simple next step make the invitation easy to understand.
Welcome Home Sunday
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An Easter invitation
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The campaign evidence.
The launch campaign generated 250 form leads at $8.00 each. Ongoing Plan Your Visit and event campaigns added more opportunities for the church to connect with people.
| Campaign | Form leads | Cost per lead | Ad spend |
|---|---|---|---|
| Church Launch | 250 | $8.00 | $1,999.91 |
| PYV 2026 | 188 | $18.43 | $3,464.94 |
| Easter 2026 | 87 | $17.23 | $1,498.97 |
| PYV 2026 – New Videos | 26 | $26.26 | $682.64 |
| Welcome Home Sunday – September 20, 2026 | 76 | $9.87 | $749.82 |
| PYV 2026 – v2 | 4 | $23.68 | $94.71 |
| Six-campaign total / blended cost | 631 | $13.46 | $8,490.99 |
Sources, reporting scope and what the figures mean
Campaign scope: These figures cover the six campaigns visible in Hope City’s Meta Ads Manager snapshot on November 5, 2026. The selected Maximum reporting window is October 5, 2023–November 5, 2026; it does not mean advertising ran continuously throughout that period. The figures are not presented as a complete lifetime or full-partnership total.
How the totals work: The six campaigns report 631 Leads (Form), $8,490.99 in media spend, 307,861 impressions and 5,962 link clicks. Blended cost per form lead is total spend divided by total form leads, rounded to $13.46. Campaign costs are reproduced as Meta displays them. Media spend excludes CCM’s management fees.
Responses and attendance: Meta form leads are not a count of unique people or confirmed church visits. Meta’s displayed attribution setting is 7-day click or 1-day view. The separate 300-person anniversary attendance milestone comes from the church’s report; it is not attributed entirely to advertising or used to calculate a cost per attendee.
What CCM provided: This case study covers an ads-only partnership, including Plan Your Visit, launch and event campaign work. The church’s website and community imagery provide context for the story.
What your church can put into practice.
Make the invitation personal.
Speak to your city and let people meet the people who will welcome them. Hope City’s anniversary invitation named Frederick and addressed the uncertainty of trying church.
Learn from the response.
Keep reviewing the creative. In June 2026, CCM tested new videos alongside a general invitation, then shifted the remaining budget toward the stronger performer.
Help people take the next step.
Make the date, time and location clear. For Welcome Home Sunday, the campaign also included reminders before the event so interested people had the details they needed.
Your church has a welcome worth sharing.
Let’s talk about helping more people nearby discover your church and plan a visit. We’ll look at your community, your goals and the advertising support that fits.
Explore our Plan Your Visit advertising guide See more of our work