The “Watch This” video strategy
A few seconds of you. More encouragement for them.
Record a handful of short introductions. Choose the videos you want to share. We’ll bring them together into encouraging content for your online audience.
One simple introduction
You say, “Watch this.”
We build the video.
There is already content worth sharing: an encouraging testimony, an inspiring story, or a powerful moment from one of your own sermons. Your introduction gives your audience a personal invitation to watch.
- 1You record the introduction. Look into the camera, say a short line, and point upward.
- 2You approve the source video. Watch the options your account manager sends and choose what fits your church.
- 3We create the finished piece. The selected video appears above you; your introduction appears below it.
Already tried react videos? This works differently. You record reusable introductions, then watch and approve the source clips before our team edits them together.
you approvedA story worth sharing
Your first recording session
A small batch.
A simple setup.
Start with a few introductions our team can reuse with the videos you approve. You only need one device to record yourself.
Confirm your setup with your manager.
Ask for the preferred recording orientation, framing, and upload location. Let your account manager know the topics you want to share and anything you want to avoid.
Set the camera in front of you.
A phone on a tripod or stable surface works. Face a window or soft light, choose a quiet spot, and record a quick sound test. Keep your face and pointing hand visible.
Look at the lens. Say one short line.
Press record, look directly into the camera, and say something like, “You guys have to watch this.” Aim for about 4–5 seconds of introduction.
Point upward as you introduce it.
The video you are sharing will appear above you in the finished edit. Give a natural upward point and hold it briefly so the editor has a clean ending.
Change your shirt and repeat.
Record 3–5 introductions with a little variety in your clothing and wording. Use your natural voice. You can build a larger collection of 7–10 intros over time.
Send your original recordings.
Upload the files where your account manager directs you. Our team handles the layout and editing, then pairs your intros with source videos you have watched and approved.
Pick a few. Make them sound like you.
Your entire line can be this short.
Look into the lens, say the line, and point up. Choose 3–5 options for your first recording session.
“You guys have to watch this.”
“Check this video out.”
“I thought you guys might like this.”
“We need more of this.”
“This is incredible.”
“This was so inspirational.”
Choose words you would genuinely stand behind. An enthusiastic introduction should be paired with a video you have reviewed and feel comfortable recommending.
The part that makes this repeatable
Record your intros.
Then keep choosing what to share.
To get started
Build your intro collection.
Send your first 3–5 short recordings. Our team keeps them together so an approved new video can use an existing introduction. Refresh or add intros when you and your manager agree it would help.
About every two weeks
Review a fresh batch of videos.
Your account manager adds options to your task. Watch them, choose the ones you are comfortable sharing, and reply with the numbers. Our team edits the approved selections.
“I watched the clips. I approve videos 2 and 4.”A suggestion is not an approval. Your team sends the options first. You decide which source videos can be paired with your introductions.
The encouraging part of the 3E system
Share something
worth someone’s attention.
Entertain. Educate. Encourage. This strategy gives your church another way to encourage people through video, alongside Scripture posts and sermon clips.
Encouraging stories
Moments of kindness, perseverance, and hope that you would want your audience to see and share.
Meaningful testimonies
Stories of faith and changed lives. The walkthrough discusses Tim Tebow’s John 3:16 story as one example of this approach.
Your own sermon moments
Bring a previously meaningful sermon clip back with a fresh introduction. Give more people a chance to encounter that message.
Tell your manager, “Let’s keep this encouraging and inspirational. No political or controversial topics.” That is a complete and welcome direction for your content.
Before you hit record
Let’s make your
first batch easy.
You bring a few seconds of your voice and personality. Your team handles bringing the approved content together.
Need a walkthrough? Ask your account manager for help with your recording setup or the strategy. They can coordinate a call with Kelby if needed.
My recording checklist
Check these off before recording. This checklist resets when you reload.
A few questions you might have
Simple to record.
Clear on the details.
Is this the same as recording react videos?
No. React videos capture your first reaction and response. Here, you record short, reusable introductions. You watch and approve the source videos before our team edits them with your intros.
Do I have to record something new for every video?
No. The idea is to build a collection of introductions your team can reuse. Start with 3–5 and add more over time. Your manager can let you know when fresh wording or a new look would be helpful.
Will I see the videos before my face is added?
Yes. Your account manager sends the source clips for you to watch and approve before editing. You choose which ones you are comfortable sharing with your audience.
Does this have to involve controversial topics?
No. You can keep the entire strategy focused on encouraging, inspirational content. Set your boundaries with your account manager. You can also decline this strategy altogether.
Can we use videos from our own church?
Yes. A previous sermon clip can receive a fresh introduction. Tell your account manager which moments you would like to revisit, and review the proposed clip before your team edits it.
Does this guarantee more views or new visitors?
No individual video can guarantee reach, engagement, or church attendance. This creates more opportunities to share worthwhile content with less repeated recording. It supplements your broader content strategy.
Start with your first batch
Your next video
can start with
“Watch this.”
Send your account manager a quick message. We’ll help you get your introductions recorded and your first source videos ready to review.