A Creative Church Marketing case study · Philadelphia, Pennsylvania
Church marketingCase studyResurgenceChurch
A message reaching beyond Sunday. Explore the website, content, social channels and advertising supporting Resurgence Church—including more than 20,000 new YouTube subscribers, local campaign responses and Google Ad Grant search activity.
Website, content, social channels and advertising.
Visit the church’s website ↗
Resurgence
Church’s story.
Video coming soon
More ways for people to find the church.
A YouTube milestone, responses to local invitations and search advertising each tell a different part of the story.
Advertising checked November 5, 2026. Subscriber growth, form leads and search activity are separate measures.
A full-service partnership.
A clear website, purposeful content and local invitations give someone considering church a place to begin.
Resurgence Church began working with CCM in November 2024. We built a new website and YouTube channel, then supported the church with graphics, video editing, captions, social publishing and advertising. The website launched in February 2025, followed by Google Ad Grant campaigns in March.
The full-service work brings website support, content creation, social publishing and advertising together. Each gives people another way to encounter the church’s message, explore its community and find a clear next step.
A clearer path to a first visit.
CCM built Resurgence Church’s new website, which launched on February 12, 2025. The site gives the church’s welcome, content and practical next steps a shared home.
Before · October 2024
Source: October 7, 2024 archive ↗.
After · CCM redesign
The top of the homepage, with the full homepage shown below.
A clear visit invitation.The archived hero invited people to view the location. The redesigned hero leads with Plan Your Visit.
Dedicated ministry and next-step pages.The former site used single-page navigation. The redesign gives ministries and next steps their own places to explore.
Watch before visiting.The current site brings together a welcome video, the latest sermon and congregation photography to help visitors get acquainted.
Meet the church
Leadership information helps a new visitor begin getting to know the people behind the church.
Help families prepare
Children’s and youth information gives families a clearer picture of where their children can connect.
Make the next step clear
Baptism information and Get Involved navigation give someone exploring faith a practical way to respond.
A welcome across the channels people use.
Church life, teaching and invitations can meet people in different places. Facebook, Instagram and YouTube give Resurgence’s message several starting points.
Short messages and updates give people something to watch, respond to and share as they get to know the church.
Reels offer a quick entry point into the church’s voice. Selected examples below show the accounts reached and the interactions they received.
YouTube
Longer teaching and short videos give viewers different ways to encounter the message and choose to hear more.
Current channel screenshots captured November 5, 2026.
20K+ new YouTube subscribers.
And the audience kept growing.
CCM built Resurgence’s YouTube channel in November 2024. After reaching the 20K new-subscriber milestone, the channel’s lifetime report grew to 20.9 million views and 25.8K net subscriber growth.
YouTube Studio · Lifetime: November 27, 2024–November 4, 2026 · Captured November 5, 2026.
Content people watched and responded to.
A relatable moment, a biblical story and an encouraging message can each offer a reason to stop and listen. These selected examples show that range.
Still me—with peace.
A relatable moment introduces the idea of finding peace after accepting Jesus. YouTube Studio reports 20,363,968 lifetime views for this Short.
When Jesus shows up.
A marketplace moment gives a familiar biblical story a fresh entry point. Agorapulse reports 510 engagements, including 9 shares and 18 saves.
God carried you through.
An encouraging sermon excerpt connects faith with the places people have walked through. Facebook reports 40 engagements, with 98.6% of views from non-followers.
Selected lifetime content results · YouTube Studio, Facebook insights and Instagram analytics checked November 5, 2026.
Local invitations. Form leads from $2.63.
A timely invitation gives people a clear reason to respond. These selected campaigns highlight low costs per form lead. Church attendance is measured separately.
Christmas Service 2024
Christmas Concert 2025
Love Matters
Three video ads · Meta Ads Manager Maximum view, checked November 5, 2026. Each campaign contains the single featured ad.
Helping people find the church through search.
Google search advertising gives people another way to discover Resurgence when they are actively looking. The church’s Ad Grant was activated on February 21, 2025, with campaigns live by March 4.
The monthly allowance is available advertising credit. The $10,404.91 figure is the advertising cost reported in this grant account’s All time view.
The advertising evidence.
Across the nine campaigns shown in the Maximum view, Meta reports 314 form leads from $1,849.53 in spend—a blended cost of $5.89 per form lead.
| Campaign | Form leads | Cost per lead | Ad spend |
|---|---|---|---|
| Christmas Service 2024 | 76 | $2.63 | $200.00 |
| Christmas Concert 2025 | 67 | $4.48 | $299.88 |
| Love Matters | 19 | $5.26 | $99.91 |
| Easter 2025 | 36 | $5.56 | $200.00 |
| Homecoming Sunday 2026 | 29 | $6.90 | $199.97 |
| At the Movies | 13 | $7.69 | $99.93 |
| PYV 2025 | 37 | $9.46 | $349.96 |
| Welcome Home Sunday | 21 | $9.52 | $199.93 |
| Easter 2026 | 16 | $12.50 | $199.95 |
| Nine-campaign total / blended cost | 314 | $5.89 | $1,849.53 |
Sources and reporting scope
Meta advertising: Meta’s Maximum view was October 5, 2023–November 5, 2026. The nine displayed campaigns sum to 314 Leads (Form) and $1,849.53 in media spend. Blended cost is total spend divided by total form leads, rounded to $5.89. Campaign costs are reproduced as Meta displays them. Media spend excludes CCM’s fees. Form responses and completed church visits are separate measures.
Google Ad Grant: Google Ads was set to All time, December 1, 2015–November 5, 2026, showing 663 clicks, 9,339 impressions and $10,404.91 in cost. The range is the account’s reporting window; grant activation was February 21, 2025, and campaigns were live by March 4. The up-to-$10,000 monthly program allowance is in-kind Search advertising credit. Reported cost represents grant advertising used, rather than a cash payment to the church.
YouTube milestone: YouTube Studio’s Lifetime report, November 27, 2024–November 4, 2026, shows 20,928,118 channel views, 103.8K watch hours and +25.8K net subscribers. The featured Short has 20,363,968 lifetime views. Subscriber growth accounts for gains and losses and is distinct from the public channel’s 25.9K total subscribers on November 5. The 20K milestone image is an earlier CCM archive. Rounded values follow YouTube’s display; no paid/organic split is assigned.
Social content: The selected Facebook Reel’s native lifetime insights show 930 views, 860 viewers, 40 engagements and 98.6% of views from non-followers. Instagram’s selected Reel shows 4,053 accounts reached and 510 engagements in Agorapulse’s lifetime post counters; its reported organic totals match those figures and paid counters are zero. Both were checked November 5, 2026. Publication dates identify the examples, rather than measurement windows. Views, unique viewers and engagement are distinct platform measures.
Website and service scope: The case study covers CCM’s full-service work with Resurgence, including the website, content, social publishing and advertising. The website launched February 12, 2025. The full homepage and channel screenshots were captured November 5, 2026; the new website comparison screenshot was captured November 6. The before view shows the homepage header and hero from the October 7, 2024 archive, restored with surviving original image files.
Let’s talk about your church’s next step.
Bring your website, content and outreach questions. We can talk through the support your church needs and what working with CCM could look like.