A Creative Church Marketing case study · Woodland Hills, California
Church marketingCase studyCityLightLAWest Valley
A new church. A complete marketing foundation. Explore the website, content, social presence and local advertising supporting CityLightLA West Valley—from its launch preparation to ongoing invitations to the community.
Website, content, social channels and advertising.
Visit the church’s website ↗
CityLightLA
West Valley’s
story.
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More ways for people to discover the church.
A look at Facebook visibility, a standout Instagram reel and the cost of a response to one local invitation.
Checked November 5, 2026. Views, reach and form leads are separate measures. Vision Night’s $3.42 cost reflects a short campaign with 16 form leads.
Several ways to get to know the church.
A welcoming website. Content with a purpose. A local invitation. Each gives someone considering church a place to begin.
CityLightLA West Valley was preparing to open in Woodland Hills. CCM’s advertising support began in September 2025, and the church moved into full-service work in January 2026. The new website went live on March 31, ahead of the church’s May 3 grand opening.
The work connected website design and support, sermon graphics and video editing, captions, scheduling, social publishing and local advertising. The church supplied footage and ministry direction; CCM helped turn that material into a consistent public presence and clear invitations.
A clearer path to a first visit.
CCM built clwv.church ahead of the grand opening, bringing the welcome, practical information and next steps into one place. The project included mobile optimization, a Plan Your Visit path and connected church events, forms and sermons.
Make the next step clear.
The build included a Plan Your Visit path and form notifications. The team tested the form, and the pastor confirmed the submission arrived.
Connect the practical pieces.
Subsplash events, forms and sermons were integrated into the site, giving the church a place to bring those resources together.
Keep the site useful.
The website was built for mobile as well as desktop. CCM continues platform and technical support while the church also manages content and SEO.
A consistent welcome across channels.
Regular editing and publishing gave the church’s teaching, invitations and community moments a home across Facebook, Instagram and YouTube. Explore the current channels and the content people are discovering.
Facebook reports that 91.2% of views came from non-followers. Paid and organic activity helped the church’s content reach beyond its existing audience.
The church’s footage becomes edited clips, captions and scheduled posts. A consistent channel gives someone curious about the church more ways to hear its message.
YouTube
Weekly sermon-video editing and shorter videos create different starting points. A person can watch a brief message before spending more time with the church’s teaching.
Channel screenshots and native Facebook reporting checked November 5, 2026.
Content people watched, shared and saved.
Short teaching videos let one clear idea stand on its own. These selected examples show different ways people encountered and responded to the church’s message.
What are you pursuing?
A direct question opens a short reflection on pursuing God. The reel recorded 879 interactions, including 55 shares and 67 saves—responses that go beyond a passing view.
You Need To Read This!
The message begins with a relatable question: whether someone has gone too far. A focused clip gives that encouragement a starting point of its own. Agorapulse also reports 71 likes.
A pure heart.
A short teaching on the motives behind our actions. Native Facebook reporting shows 782 viewers and 24 engagements for this reel. Those are distinct from its view count.
Selected content highlights, checked November 5, 2026. Instagram and YouTube figures come from Agorapulse; Facebook figures come from native insights.
Local invitations. Form leads from $3.42.
A specific event gives the invitation a clear focus. These video and graphic ads generated form responses at the costs shown below. Church attendance is measured separately.
Vision Night
Short-run campaign with a small sample.
Tailgate Sunday
Family Sunday
Part of the 136-lead Family Sunday campaign.
Individual ad results from Meta Ads Manager, checked November 5, 2026. The table below shows each campaign’s combined results.
A Sunday that served the community.
Family Sunday on August 2 brought worship and practical outreach together. In its event report, the church shared these outcomes:
Reported by the church after Family Sunday. These event outcomes are separate from ad leads and are not attributed entirely to advertising.
The campaign evidence.
The featured campaigns show different budgets and response costs. For context, the larger Grand Opening campaign recorded 261 form leads at $11.49 each.
| Campaign | Form leads | Cost per lead | Ad spend |
|---|---|---|---|
| Vision Night | 16 | $3.42 | $54.74 |
| Tailgate Sunday | 182 | $5.48 | $998.17 |
| Family Sunday | 136 | $7.35 | $999.99 |
| Grand Opening · May 3, 2026 | 261 | $11.49 | $2,999.67 |
Sources, reporting scope and what the figures mean
Advertising: Results were checked in Meta Ads Manager on November 5, 2026. Creative cards show individual ads; the table shows combined campaign results. Family Sunday’s video produced 89 leads at $5.62 from $500.00 spend; its graphic produced 47 leads at $10.64 from $499.99 spend. Vision Night’s $3.42 cost comes from a short, 16-lead campaign. These are selected examples, with costs as Meta displays them. Media spend excludes CCM’s fees. Form leads and church visits are separate measures; results do not promise future costs or attendance.
Social reporting: Facebook’s 421,471 views cover January 1–November 4, 2026 and include paid and organic activity, with 91.2% from non-followers. Views can include repeat viewing. Instagram and YouTube post figures were checked in Agorapulse on November 5; the selected post counters reflect activity accumulated since publication. Instagram reach, interactions, shares and saves are separate measures, and that reel’s reported paid reach and interactions are zero. The Facebook reel uses native insights. Public platforms may display rounded counts.
Church-reported outcomes: The church’s Family Sunday report records 172 people at the August 2 service and 150 backpacks given away. These are separately reported event outcomes, with no claim that every attendee came through an ad.
Website and service scope: Current website and channel screenshots were captured November 5, 2026. CCM’s ad support began in September 2025 and full-service work in January 2026. The CCM-built website went live March 31 ahead of the May 3 grand opening. The church now also manages website content and SEO, with CCM continuing platform and technical support. Content work includes graphics, editing of church-supplied footage, captions, scheduling and publishing.
Let’s talk about your church’s next step.
Bring your website, content and outreach questions. We can talk through the support your church needs and what working with CCM could look like.