A transparent look at the departments, people, and processes that power real church growth—without adding to your staff load.
Dear Pastor
Shepherding a congregation AND mastering modern marketing feels impossible. Most churches juggle 4–5 separate vendors—one for social media, another for ads, another for web, then freelancers for graphics and video. That patchwork approach creates silos, inconsistent branding, and budget drain.
Creative Church Marketing is different. We bring every discipline under one Spirit‑led roof, synchronized by unified strategy and daily communication. Below is the inside tour of the “well‑oiled machine” that will work as an extension of your ministry.
1. Marketing Department — Your Daily Allies
Key Roles & Processes
| What We Do | Why It Matters to Your Church |
|---|---|
| Dedicated Marketing Manager assigned by church size, culture & location. | You get a single point of contact who “speaks your language,” meets you on Zoom or text almost daily, and feels like an extra staff pastor. |
| Weekly Strategy Sprints (Calls and or Teamwork updates). | Clear priorities, no guesswork, instant status on every post, ad, or web update. |
| Message‑First Copywriting—sermon headlines, value‑based captions, email nurture sequences. | Ensures every word online feels authentically you and makes newcomers say, “This church gets me.” |
| Audience Research & Persona Mapping tailored for your city demography. | Ads hit the moms, families, and seekers who are statistically most likely to visit next Sunday. |
Proof in Action: See how our managers helped Chosen Church jump from 80 to 270 weekly attendance in six months. ➜
2. Ads - “Plan Your Visit” & Google Ad Grant
Platforms Managed
Google Ad Grant — $10k/mo free search budget activated & optimized.
Facebook & Instagram — high‑precision Plan Your Visit ads, baptism promo, holiday pushes.
YouTube Pre‑Roll & OTT (optional) — geo‑targeted sermon invite videos.
Process Highlights
Keyword & Audience Mapping → We identify “church near me,” “kids ministry,” etc. within a 10‑mile radius.
Creative Rotation Testing → At least 4 ad creatives per campaign; weekly performance pruning.
ROAS Dashboard → Pastors see real‑time cost‑per‑visit and RSVP conversions inside our client portal.
Compliance & Grant Reporting → We handle the Google paperwork so you keep the grant year‑after‑year.
Stat: Average church we serve sees $12–$15 ad spend per planned visit Lead—often 10× cheaper than direct‑mail postcards.
Includes access to our CRM and Automated Follow Up System (GoHighLevel)
3. Content Creation Hub — 4 Studios, 1 Unified Story
| Studio | Weekly Deliverables | Result for Your Church |
|---|---|---|
| Sermon Clip Editing | 3–5 vertical clips (no AI mishaps—human editors find the precise punch‑line). | Your teaching shows up on Reels, shorts & TikTok, attracting seekers before Sunday. |
| Video Production | Promo trailers (baptism, conferences), sermon bumpers, motion intro packs, highlight recaps. | Builds excitement and raises perceived excellence of every event. |
| Event & Specific Graphics | Custom series art, conference promo packs, kids‑min flyers—PSD and Canva files handed off. | Cohesive branding from screens to social. |
| Social Media Graphics | 20–30 monthly share‑worthy posts: memes, inspirational quotes, Scripture carousels. | Engagement that actually grows followers, not just notifies them. |
All studios flow through one brand guideline & approval pipeline, so nothing feels off‑brand—or off‑mission.
4. Web Design, Management & Strategy Lab
Core Services
Custom Site Builds & Full Redesigns on WordPress/Elementor or your current CMS.
Ongoing Management—sermon uploads, event landing pages, security & backups.
SEO & Performance—schema markup, local SEO, Core Web Vitals scores above 90.
Conversion UX—“Plan Your Visit” buttons, first‑time‑guest forms, giving prompts, kid‑check integrations.
Why Our Approach Works
While most agencies treat the website as a one‑time project, we treat it as a living disciple‑making platform—updated every single week based on campaign data and Google algorithm shifts.
Our Integrated Workflow — From Idea to Impact, in Four Seamless Steps
Discovery & Onboarding
Theology & culture intake
Tech stack audit (website, CCB, Planning Center, etc.)
Strategy Blueprint (Week 1)
2 Week content & ad calendar
Brand messaging framework
Execution Cycles (Weeks 2–∞)
Content creation sprints
Paid media launch → weekly optimization
Web updates & SEO tweaks
Measure & Multiply
Monthly KPI report (attendance, engagement, CTR, CPC, SEO rank)
Strategy refinement session with your Marketing Manager
One Roof, One Mission — Every department meets in the same project‑management suite and Slack workspace. Your Marketing Manager orchestrates it all, so you never chase five vendors again.
